Rightmove

Rightmove is the UK’s structurally dominant property portal, holding the largest share of both portal revenue and consumer search time of any UK property platform. For consumers it covers property search, valuations, mortgage tools, and overseas property; for agents it’s a paid listing and marketing channel.

What It Does

• Consumer-facing search for sales, rentals, commercial, new-build, and overseas property
• Valuation tools, mortgage calculators, and affordability tools for buyers
• House price indices and market-trend content
• Agent-facing advertising products (“Rightmove Plus”) moving agents up a ladder of packages, from core listings to “Optimiser” tiers adding prominence, branding, and data tools

Market Position

Rightmove holds over 70% of UK portal revenue share. Listing fees are a material line item for agents: on average, agents pay around 7.2% of a sale’s commission to Rightmove, rising as high as 13.5% in some UK markets, according to industry analysis.