CRM & Lead Management
Systems agents use to manage properties, contacts, vendors, and enquiries — the operational backbone behind an agency's listings and leads.
CRM and lead-management platforms are the system of record most other real-estate software plugs into. They hold the property database, the contact/vendor records, and the enquiry pipeline that website builders, portals, and valuation tools all read from or write back to.
Key Features
- Property and applicant/vendor record management
- Enquiry capture, routing, and follow-up tracking
- Portal feed generation (export to Rightmove, Zoopla, OnTheMarket)
- Branch and negotiator workflow tools
- Open APIs or integrations that other agent-facing tools (website builders, valuation widgets) connect to
UK Market Shape
The UK has a mature, long-established set of agency CRM vendors, many predating the current wave of SaaS website builders. Because portal exports and lead routing all typically flow through the CRM, it’s usually the first system an agent buys and the hardest to switch away from — a relevant fact for any product (like a website builder) that needs to integrate with it.
CRM & Lead Management Providers
Alto (Vebra)
A widely used cloud-based CRM for UK estate agents, offering property management, portal feeds, and sales progression — formerly known as VebraLive/Encore Live.
Dezrez
An all-in-one cloud CRM covering the complete estate agency lifecycle — sales, lettings, and property management — from instruction through completion.
Jupix
A cloud-based property management platform, owned by Zoopla, integrating sales, lettings, property management, websites, and client accounting.
Reapit
A cloud-based CRM and management platform for estate and lettings agencies, covering sales, lettings, property management, and client accounting in one system.
Street.co.uk
A CRM built specifically for UK estate agencies, unifying sales, lettings, property management, and client accounting into one system.